How Sound Can Cost Customers
I once went into a small grocery store. Upon entering I heard a noise, like a high-pitched electronic squeak. It was loud but no one else seemed to hear it. I could hear it throughout the store. It was unwavering and aggravating. The longer I shopped the more annoyed and frustrated I became. I tried to rush and get what I needed to get out of there as quickly as possible! Upon checking out, the noise was so intense I had to cover my ears. I mentioned it to the cashier in desperation.
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